Grant Dudson is an award-winning experiential Creative Director with over 12 years’ experience, specialising in the ideation and delivery of powerful brand experiences, events, and immersive art for global iconic brands like Johnnie Walker, Ford, HP and Tudor to name but a few.
How long have you worked in the events industry?
12 years
What is the proudest moment of your career?
I haven’t had it yet.
If you didn’t work in events – what would you be doing?
Pop star 😉
Who inspires you professionally?
Anyone that goes above and beyond to be the best at what they do.
Have you ever won an award (personal or professional)? If so – how did it make you feel?
Yes luckily. From a Brass Ring award for Mission Ferrari in Abu Dhabi to a Guinness World Record for the largest projection mapping show in the world to being announced as the Interactivity Innovation Winner at The Digital Signage Awards for our Bending The Rules campaign for HP to winning the national Yahoo short story competition in 2020. I felt honoured in all cases.
Do you feel that event organisers views of event tech have changed in the past few years?
Not enough. There’s still a long way to go but we’re getting there. Events need to be converted into experiences. There’s a reason corporate has become a negative adjective. I aim to change that.
What was the last piece of personal tech that you purchased?
An Oculus Quest 2.
The Event Technology Awards are celebrating their eleventh year and will once again recognise the achievements of companies delivering digital and technological solutions to the events industry. Winners will be crowned at a ceremony on the 15th of November 2023 after day one of Event Tech Live London. Entries close on the 31st of July 2023. ENTER HERE.
