Since 2017, TBA Group has excelled in executing global events across sport, brands and entertainment. TBA (within TBA Group) pride themselves in pushing creative boundaries to deliver unique experiential events that connect people with brands. To fuel further success in this work, TBA remain dedicated to growing the business and its legacy by investing in its people. TBA are thrilled to welcome Nikolaos Barbas, Executive Director Business and Liam Moriarty, Creative Director to the team.
Nikolaos, based in Frankfurt, Germany, has over 26 years of experience in the football and the wider sporting events industry across hospitality, marketing and guest management. Niko has also worked with teams across planning, implementation, and operational phases of events, as well as contract negotiations, integration, and maximising cross-functional efficiencies. He has worked with world renowned clients including FIFA on three World Cups, UEFA during the Champions League finals, and in VIP handling at the Euros. Niko will be leveraging his knowledge and network to drive opportunities within sports, as well as for those brands looking to use sporting platforms to reach wider and new audiences.
Liam joins as creative director in TBA’s London office, who will take the lead on all creative concepts, strategy, and creative output on TBA’s clients projects as well as the TBA brand. He has over 18 years of experience within the creative industry, with the last 11 years more focused on events and experiential. He has worked with a huge range of clients including Lucozade, Nissan, Guinness and other projects ranging from sports and automotive to luxury and FMCG sectors.
Creativity is at the core of TBA, as it continues to drive their expertise in creating brand experiences and engaging audiences. Having worked on exceptional world class events for over forty years, TBA is continually strengthening its offering to clients.
Guy Horner, CEO of TBA Group, commented: “We are delighted to be growing the team and are very excited to inject fresh perspectives into our client projects. We have a really strong pipeline for the rest of 2023 and beyond and are thrilled to have both Niko and Liam join us in our journey to creating exceptional experiential events across the sport, brands and entertainment divisions.”
Across the course of Q1, TBA has delivered standout events across the globe which include X Games in Aspen Colorado, Tomorrowland Winter with ellesse in France and the San Miguel Terrace Bar at Somerset House, London. Upcoming client projects for TBA include the Rugby World Cup, European Professional Club Rugby and OneWeb. TBA is at the centre of the experience economy as they continue to innovate, stay ahead of the curve and prepare for the future of technology. Part of the wider TBA Group, TBA are strengthening their offering by bridging the gap between sport, entertainment and brands as global experience makers.
