Author: Arynetta Northcutt is a solopreneur, content creator, EasyWebinar contributor.
Think with Google is an information powerhouse that you can use to further attract, serve, and delight your customers. But, at first glance, it can be hard to figure out where to start. So, let’s dive into the ins and outs of Think with Google and discuss how you can use it to take your business to the next level.
So what is Think with Google, anyway?
Think with Google, simply put, could be be considered a free online think tank powered by Google sourced and analyzed data. Google matches this data (which, I think we could agree, is some of the best data in the world) with inspirational thought leader content, informative articles, AI strengthened tools, website analyzation tools, insights from leaders in marketing, privacy, and digital transformation (including AI), consumer data, and more.
Straight from the Think with Google YouTube page, their mission is to “educate and inspire the next generation of marketers, advertisers, and creatives.”
And, though much of it is fascinating, educational, and insightful, it’s Think with Google’s business tools that I want to dive into today: Think with Google Tools.
Described by Google as “Your Digital Marketing Toolbox,” these tools are designed to help you improve your brand’s marketing and web performance, dig deeper into research and analysis, and give your customers a better digital experience.”
I dove deep when exploring the Think with Google Tools, specifically looking to find which tools would be most valuable for content creation and marketing; needless to say, I was impressed.
So without further delay, let’s review Think with Google Tools and break down how they can help you create better content, expand your audience, communicate more efficiently, and, ultimately, convert more people into satisfied customers.
What is Think with Google Tools?
Think with Google Tools is a suite of six main online devices and resources: Test My Site, Create with Google, Grow My Store, Find My Audience, Market Finder, and, my personal favorite, Google Trends.
These tools are designed to help you improve your brand’s marketing and web performance, dig deeper into research and analysis, and give your customers a better digital experience.
Let’s take a closer look.
Create With Google
Create with Google exists under the idea that creative execution is the largest contributor to sales. When data and technology inspire creativity, marketing brands slide into a sweet spot of high-conversion marketing.
Enter Create With Google, which, according to the Google blog is “made for creatives, by creatives” and here to provide “creative insight, inspiration, and tools to help you make effective campaigns with Google.”
On the inspiration front, Create With Google is packed with articles, interviews and case studies of how companies are thinking out of the box to bring in new audiences.
For example, their Meet the Makers series features the creative teams behind the world’s most successful YouTube campaigns––highlighting challenges, lessons, and the ultimate essence that made the campaign a success, which seems to include getting out of the way of creativity at work.
But how can we harness the information in service of our own businesses?
Though I would say Create with Google is heavy on the inspiration, it does encompass powerful practical tools, especially on the video ad creation front, that can uplevel your company’s ability to communicate with prospective customers.
One, this is where you’ll find Google’s guidelines for the best way to optimize your video and images from the creative perspective. Here, they break down new creative guidelines for YouTube and video, image ads, and text ads.
And, when it comes to creating your video content, there are two tools that warrant further investigation, Director Mix, and YouTube Video Builder.
Director Mix helps to “create customized ad videos at scale.” With this tool businesses using video ads can ultra target their potential customer by creating one generic version of an ad, and then swapping out different elements like text, sound, and video, personalizing the video ad to cater to the viewer. This gives you the ability to “completely customize your creative to reach specific audiences.”
YouTube Video Builder
And, for the not so video-savvy business owner interested in video ads, there is the option of the YouTube Video Builder which edits your video ad together for you using a few very simple assets, a handful of images, copy, and logo.
With that kind of AI assisted hand holding, even the shyest of creators can give video ads a try.
PS: To gain access to Directors Mix and YouTube Video Builder, businesses should contact a Google representative.
Test My Site
Test My Site does exactly what it says. You enter in your domain, and it tests your mobile site speed. But it doesn’t stop there, once the assessment is run, it provides you with a lengthy mobile report complete with your results and actionable ways your mobile site speed can be improved.
The report starts with your rating number, then labels that number good or poor. Good sites load under one second. Poor sites load over 2.5. Why is this important? According to research by Google and Deloitte––“the speed of your site has a big impact on conversion and bounce rates.” Aside from a fast site making the best first impression on your customers, their data shows that “improving your load time by 0.1s can boost conversion rates by 8%.”
I tested a few sites, including one of my personal passion sites. I’m not proud to say the sites’ rating was poor. It took my mobile site seven seconds to load. The good thing is, my report lists numerous ways I could speed up my load time, some that I could do on my own, and some that they recommend I turn over to a developer (complete with a developer checklist). I immediately saw that there was one suggestion I could take care of myself: Reduce the size of your image files to load them faster.
Wonderful, a quick win.
But, like I said, that was just one line of a 17-page document, so value abounds.
Grow My Store
Grow My Store is a similar evaluation of a retail website. You toss in your web address, Grow My Store analyzes your site, and you receive a report.
But this time, as reported by Google, the report analyzes how your site stacks up against other retailers in your sector, identifies areas of improvement so that you may upgrade effectively, provides tailored insights through access to personalized market and consumer trends to reach new customers, and provides guidance and support with advice from their database of resources and curated Google tools.
Find My Audience
If you are a business owner who uses YouTube, Find my Audience seems exceptionally promising as a tool to widen viewership.
Find My Audience helps YouTube creators better understand their most valuable viewers, and then use that information to discover new audiences and craft their message to be more relevant to each individual audience.
According to Think with Google, with this tool you can discover new audiences based on their interests, habits, and what they’re planning to purchase. That “planning to purchase element” can be especially key for businesses ready to outline their marketing plan.
You can also download an audience profile with insights to aid your video ads strategy, and use these insights to create a YouTube campaign targeted to this new audience curated from the habits of your most valuable viewers.
This begins when you input your URL into the Google Market Finder tool. It will then analyze your website, much like it does with Grow My Store and Test My Site, though this time it is analyzing your company’s products and services.
Based on these offerings, the tool generates a map of suggested companies for expansion, and reports several key metrics, including: estimating the number of monthly searches across all categories related to your products and services; ranking the countries by the relative ease of doing business there (the best country to start a business in as a foreigner, according to Google and the World Bank, is New Zealand), and the household net disposable income, which can help you determine the potential purchasing power of the customers in the market.
From here Market Finder can help you plan the expansion of your business operations and establish a global market strategy.
And now, we come to the final tool of the digital marketing toolbox, Google Trends.
Google Trends is a valuable SEO tool that gives you access to Google and YouTube’s indomitable search data. You can use Google Tools to find search volume trends, a keywords research feature from which you can access a keywords trend over a specific amount of time, discover breakout keywords, avoid keywords that are becoming less popular, compare keywords, uncover related topics, and much, much more.
Google Trends is such a robust tool, I will be continuing the conversation around all that it has to offer business owners and content creators in an upcoming post.
Now, it’s Your Turn
I’ve laid out for you how Think with Google is an information powerhouse that you can use to further attract, serve, and delight your customer. The conversation continues in upcoming articles, but in the meantime, how can you use these tools to take your business to the next level?
One quick way that you can take your business to the next level is to begin to build brand authority through webinars. Sign up for EasyWebinar, and gain access to the most effective form of marketing, for free, today.